A Quick Friction Audit for Your Customer Journey

Why friction costs more than you think

Teams often focus on traffic volume, while silent friction keeps conversion flat. Users do not complain. They just leave.

Run this 30-minute audit

1. Open your top landing page on mobile
2. Complete the journey like a first-time buyer
3. Note every hesitation point
4. Rank each issue by business impact

High-impact friction examples

• CTA looks secondary
• Form asks for too much too early
• No proof near decision points
• No clear next step after submit

Turn audit into action

Pick one issue, ship one fix, and measure one metric. Repeat weekly.

If you want a fresh outside view on your journey flow, book a short review with Kodefy.